Israel sits at the top of almost every cost of living table, and the usual explanation is that it is small, isolated and surrounded by closed borders. There is one Israeli market where none of that held. In 2012 the government opened cellular service to competition, and the price of talking to people fell and kept falling. Everything else stayed the same country. This essay is about the difference between the two.
Israeli communications prices have fallen 45 percent since 2011 while everything else Israelis buy rose 20 percent. Communications is also the only category in the OECD price tables where Israel sits below the international average, in every year measured.
Geography did not change in 2012. Israel was the same size, in the same neighbourhood, with the same closed land borders, before and after. What changed was that the Ministry of Communications cut the fees operators charged each other, abolished exit penalties, forced the networks to lease capacity to virtual operators, and licensed two new carriers. Prices collapsed within months and have gone down every year since.
Food and cars got no such treatment, and they are where Israel is dearest. Israeli meat runs 64 percent above the OECD average and dairy 54 percent above. When Israel finally harmonised its import standards with Europe in January 2025, motor vehicles were excluded from the reform by name.
For a family pricing aliyah, that changes what the other numbers in this series mean. A cost that comes from geography is a constraint. A cost that comes from a licensing rule is a bet on whether the rule survives.
Same country, same decade, same borders. One market was opened and one was not, and the prices did exactly what you would expect.
What happened when Israel opened a single market to competition?
The chart below plots three price indexes, each one showing how prices moved against their own 2015 level. The blue line is what Israelis pay for communications. The amber line is what Americans pay for communications, built by the same statistical office to the same definition. The grey line is everything else in the Israeli shopping basket, all goods and services together.
The vertical rule marks 14 May 2012, the day Golan Telecom and HOT Mobile began selling. Watch the blue line at that rule, and then follow it all the way to the right edge.
Swipe the chart sideways to follow the lines to 2025.
Nominal shekels understate it. Israeli communications fell 45 percent while the Israeli basket around it rose 20 percent, so measured against everything else a household buys, talking to people got 54 percent cheaper in fourteen years.
The pattern also rules out the easy objection that this was a price war that burned out. A price war produces a dip and a recovery. Every January reading in this series is lower than the January before it, without a single exception, from 2012 through 2025. Israelis now pay somewhere around 20 to 26 shekels a month for a line worth having, roughly six to eight dollars, against 150 to 250 shekels before the reform.
What did the government actually do?
Nothing in the table below moved a border or shortened a shipping lane. Each row is one regulatory decision, with the year it took effect and the thing it made possible. Read the middle column as the obstacle that was removed.
| Year | Decision | What it removed |
|---|---|---|
| 2007 | Number portability | Losing your phone number if you switched carrier |
| 2010 | Mobile termination rates cut by the regulator | The fee incumbents charged each other, which favoured the biggest network |
| 2011 | Exit penalties abolished, handset payments separated from service | The contract lock that made leaving expensive |
| 2011 | Mandatory network leasing to virtual operators | The need to build a network in order to sell service |
| 2011 | New licences, with coverage and market share obligations | The three firm market |
| 2012 | Golan Telecom and HOT Mobile begin selling, 14 May | Golan opened at 99 shekels a month for unlimited service |
The incumbents' share prices fell hard through 2012, and consolidation followed. Cellcom tried to buy Golan in 2015 and was blocked, Electra bought it in 2017 for 350 million shekels, and it merged into Cellcom in 2020. The two new carriers took a combined 20 percent of the market at their peak, and the industry has been shrinking back toward three players ever since.
The one thing that did not happen is the outcome the incumbents predicted. Israeli mobile operators were investing about 13 percent of revenue in network expansion by 2014, at or above the Canadian rate, so the argument that competition starves the network does not obviously hold in this case.
So where is Israel expensive, and by how much?
The next chart puts every consumption category on one ladder. The vertical line down the middle is the OECD average, set to 100. A category sitting to the right of that line costs more in Israel than the international average. A category to the left costs less. Each row carries three dots, one for each year, and the biggest dot is the most recent reading.
Notice that only one row crosses to the left of the line, and notice how far apart the three dots sit on some rows.
Swipe the chart sideways to see every category.
That spread is a warning about a number in wide circulation. The widely quoted figures for Israel, food 52 percent above the OECD average and dairy 64 percent above, are the 2022 readings, and they reached the press through a broadcaster's summary rather than from the database. The dataset moves ten to twenty index points a year, largely because it is a ratio of purchasing power parities to exchange rates and the shekel moves. Any single year of it can be made to say almost anything.
Which is why the index is the supporting evidence here and the fourteen year price series is the main evidence. The one thing the ladder shows that survives every year and every revision is the bottom row. Communications is Israel's only category below the OECD average, in 2022, in 2023 and in 2024.
If a family moves, which country turns out to be dearer?
The same database prices the United States on the same categories in the same year, which makes the comparison a family actually faces. In the chart below each category has two bars. The blue bar is Israel, the amber bar is the United States, and both are measured against the same OECD average of 100. The longer bar is the more expensive country.
Look for the two rows where the amber bar is dramatically longer.
Swipe the chart sideways to see the full bars.
For an Orthodox family the two rows at the top are not decoration. American education services price at double the OECD average, and day school tuition is the single largest line in the household budgets this series has been measuring. Israel's dearest categories are beef and dairy. America's dearest category is school.
Why did food and cars not follow the phones?
The State Comptroller audited the Israeli food sector in November 2024 and counted the suppliers behind each of thirty eight product categories. The table below gives what the three largest suppliers control in the categories the audit names, alongside the summary counts.
| Measure | Share | |
|---|---|---|
| Cream | held by the three largest suppliers | 99% |
| Instant coffee | held by the three largest suppliers | 93% |
| Breakfast cereals | held by the three largest suppliers | 87% |
| Average across all 38 categories | held by the three largest suppliers | 84% |
| Private label, Israel | share of retail food and consumer goods sales, 2022 | 6.9% |
| Private label, selected European countries | the same measure, for comparison | 36.1% |
| Highly concentrated categories | of the 38 examined | 36 |
| Categories above 85 percent | held by the three largest suppliers | 20 |
The import route is the other half. A food product entering Israel on the sensitive food track waits 74 to 111 days for approval. The same product on the European track clears in about five. The Comptroller measured a price gap of up to 380 percent on frozen vegetables against European countries, and 82 percent on whole wheat bread against the United States, the United Kingdom, New Zealand and Spain.
Israel did eventually act on this. In August 2024 the Knesset passed a reform titled mah shetov leEropa tov leYisrael (what is good for Europe is good for Israel), letting a product sold lawfully in Europe be sold in Israel without a second round of Israeli testing. The table below shows what it covers.
| Category | Status | Detail |
|---|---|---|
| General consumer goods | Included | European declaration of conformity replaces Israeli testing |
| Energy consuming appliances | Included | Effective 1 November 2024 |
| Cosmetics | Included | Licensing route closed 31 December 2024 |
| Food | Separate track | About 24 European regulations adopted, three year transition, extendable by two |
| Motor vehicles | Excluded | Named as an exclusion in the reform |
| Fire safety items | Excluded | Portable extinguishers and some smoke detectors exempted from the exclusion |
| Children's cosmetics, sun protection, nano ingredients | Excluded | Carved out on safety grounds |
The exclusion makes sense once you see what actually sets Israeli car prices. Standards were never the binding constraint. Purchase tax is, at a headline rate on petrol cars far above anything an American buyer faces, before value added tax, adjusted by an emissions credit. The tax on electric vehicles rose from 35 to 45 percent in January 2025, with the benefit ceiling cut from 50,000 to 35,000 shekels, and the Treasury proposed 52 percent for 2026, which the Knesset rejected, leaving the rate at 48 with a 22,000 shekel cap. A standards reform cannot touch a tax schedule, so vehicles stayed out of it.
So: is Israel expensive because of geography, or because of policy? Because of policy, and the proof is that the one market Israel deregulated is the one market where it is cheap.
Geography is real, and the OECD lists it first among the causes of Israeli prices, along with strained regional relations and a shipping map with few short routes. Geography also cannot explain why the price of a phone line fell 45 percent in the same fourteen years that the price of everything else rose 20 percent, inside the same borders.
What this does to the rest of the series is change the tense. Every figure in these essays, the grocery basket, the car, the mortgage, is a description of a policy settlement that a Knesset could revise. Cellular service proves the revision can work, and it took roughly seven months from the first new carrier to a measurable fall.
The mirror is worth holding too, because the same argument runs the other way across the ocean. American mobile data is expensive, and the policy story behind it involves four national carriers becoming three in 2020. American sugar costs roughly twice the world price, which the Government Accountability Office attributes to a price guarantee and import quotas allocated on a formula built from forty year old data. American education services price at double the OECD average. Nobody argues America is expensive because it is small and isolated.
For a family weighing the move, the practical reading is narrow. You are not choosing between an expensive country and a cheap one. You are choosing which set of political decisions you would rather live inside, and Israel has shown at least once that it can change its mind.
חשבון · heshbon, a reckoning
A comparative price level is the ratio of a purchasing power parity to a market exchange rate, so a country's whole ladder shifts when its currency moves. The shekel averaged about 3.36 to the dollar in 2022 and about 3.70 in 2023 and 2024, which is a large part of why every Israeli category reads lower after 2022. That is exactly why the essay leads with the consumer price index, which compares a country only against its own past.
The OECD marks 2022 as quasi-final and 2023 and 2024 as preliminary, and a full revision of every analytical category for 2022 to 2025 is scheduled for December 2026. The classification also changed in 2025 to align with COICOP 2018, so category definitions are not identical to those used in earlier press coverage. The figures here should be re-pulled after the December 2026 revision.
COICOP category 08 covers postal services, telephone and telefax equipment, and telephone and telefax services together. Mobile service dominates the Israeli index, but the series is not a pure measure of cellular tariffs, and no publicly available monthly series is. The 20 to 26 shekel current plan figure comes from a consumer comparison guide rather than from carrier tariff filings.
The dates and the mechanisms are well documented, but the pre-reform price range of 150 to 250 shekels a month, the licence conditions, the 20 percent combined market share and the 13 percent investment rate come from a 2019 journalistic account of the reform rather than from a Ministry of Communications document.
This essay shows that Israeli food is dear and that Israeli food supply is concentrated and hard to import into. It does not apportion the gap between concentration, import barriers, tariffs, kashrut certification and genuine scale, because no published study does. The Bank of Israel's food price work is a wartime rapid index with no cross country benchmark, and the OECD Economic Survey lists causes without weighting them.
A widely repeated line holds that Israeli imports run 6.9 percent of GDP against an OECD average of 47 percent. The 6.9 percent figure appears in the Comptroller's report as the private label share, and Israel's actual imports of goods and services ran about 27.6 percent of GDP in 2023 against an OECD median near 31 percent. Two numbers appear to have been collided somewhere in the reporting chain, so the claim is not used here.
Ḥeshbon
A data project on how Jewish life is paid for, published in full. Every figure comes from the underlying research, and where a chart simplifies a published result the piece says so.
Each piece here is published, with its own sources, sample sizes and limits stated in place. Percentages describe the samples observed, and several rest on small denominators, noted where they appear. Nothing here audits an individual institution. Aliyah figures are current as of August 2026, at roughly three shekels to the dollar, and Israeli tax and benefit rules move faster than that.